Transforming
sport data and
storytelling
globally
Powered by our elite team and tech, we deliver end-to-end solutions that bring sport data and storytelling to life.

Data Collection and Insights
Trusted live data, built for broadcast and performance at scale.
What we deliver:
- Low-latency capture and distribution of live event data
- Collect and distribute deep event and tracking datasets
- Validate the accuracy of collected data to ensure quality for downstream consumers

Data Analytics
We capture live sport with precision and transform it into insights that elevate on-air storytelling while driving performance and decision-making.
What we deliver:
- Advanced metrics from event and tracking data
- Performance intelligence for coaches, analysts, media, and broadcast
- Data-driven preview packs and editorial storytelling

Sport Data Platforms
We build agnostic platform solutions that unifies, delivers, and visualises sport data at scale – across leagues, federations, and partners.
What we deliver:
- Cloud-based solutions built for scale, speed and accuracy
- Scalable, real-time data delivery and analytics for broadcast, betting, digital and media
- Partner integrations, APIs, and distribution frameworks
- Platform governance, security compliance and data standardisation

Broadcast Design and Storytelling
We bring live sport to life on screen through world-class design, tech, and real-time data. Our broadcast expertise blends creativity and precision to shape stories as they happen.
What we deliver:
- End-to-end graphic design and insert packages
- AR, VR, LED and XR broadcast environments
- Multilingual and multi-feed support for global broadcasts
- AR player profiles, stats panels, and 3D visualisations
- Virtual advertising and branding overlays
- Integration with camera tracking
Graphical Generation Interface (GGi), our proprietary software, turns live sport data into instantly deployable broadcast graphics, creating seamless graphics workflow.

AI and ML Innovation
We engineer the future of sports intelligence through automation and AI. Our innovation teams are constantly pushing boundaries, making sport smarter, faster, and more immersive for the fans.
What we deliver:
- AI-driven event and ball tagging
- Machine learning models that uncover patterns, predictions, team and player style discovery
- Optical tracking research and development
- Experiential fan interaction technologies

Fan and Digital Experience
We create experiences that turn data into connection, further bringing fans closer to the game and giving partners meaningful tools to tell richer stories.
What we deliver:
- Live data visualisations for social media platforms and broadcast
- Partner and sponsor integrations
- Storytelling tools and digital experiences