Champion Data was established in 1995 and commenced operations from 1996 in Australian Rules Football, adopting and developing the pinnacle of professional calling standards for the collection of scores and statistics.
But Champion Data aspired to go beyond this and in the process uncovered a rich vein of new content to tell the Story of the Game, who won and why. Developing enhanced or qualitative measures of the game like no other had previously done including hard ball get, contested mark and clanger – all AFL innovations.
In 1998 the company was contracted by a consortium of the AFL, News Corporation and the Seven Network to provide cutting edge technology via the provision of live data feeds to television and the internet site afl.com.au.
In 1999 Champion Data secured a licence as the official provider of statistics to the AFL a licence it continues to hold today.
The company has continued its journey developing best practice solutions in a range of sports and continuing to tell the Story of the Game through the development of enhanced and synthetic statistics.